by Joanie Connell
The downside of operating at lightning speed is that we don’t have time to reflect on what we’re doing. We respond to challenges with knee-jerk reactions and leap onto the bandwagon without ever stopping to question whether this is the right way to go. We think it is right because everybody else is doing it and we don’t want to get left behind.
In today’s world, we are all under an enormous amount of pressure to do things quickly. We need to keep up with minute-by-minute stock prices, what is “trending now” on social media, whose kid is participating in the most extra-curriculars, which traffic lane is going the fastest, and what emails are already stacked up in our inboxes. It’s exhausting! Yet, we don’t stop. We keep running faster and faster, managing more and more information.
Ironically, the need for speed is slowing us down. Really. It. Is.
How could that possibly be? It is because we aren’t taking time to stop and think. When we run at full speed, we make careless mistakes. When we do too many things at once, we make haphazard decisions. When we feel pressure to keep up, we mindlessly follow the pack. If we don’t take time to stop and think, we may end up losing the race—remember the tortoise and the hare—and trampling others along the way.
Typos, bugs, and safety recalls are often caused by careless mistakes. We are racing to meet deadlines, under pressure to get to print or to market quickly, and we work fast without checking it over. Careless mistakes cost us time and money. For example, the most common reason for the IRS to reject an income tax return is because of a careless mistake, like the person forgot to sign the form. A rejection is usually accompanied by a fine. Thus, slowing down to proofread your tax form could speed things up and save you money.
As much as we like to think that we are good at multitasking, the evidence is to the contrary, especially when it comes to complex tasks. Of course, doing a load of laundry while you are washing the dishes is fairly benign (unless you forget about the laundry). Texting while driving is not. At work, we read email during meetings and wonder why our meetings are so ineffective. At home, we do our homework while instant messaging. It’s hard to concentrate on more than one thing at a time. You can shift back and forth, but even then you may lose time reintegrating yourself into each task. Often, completing a task before you move to another can save you time.
Much of our world is online and crowd driven. Add time pressures to the mix and we end up with impulsive, irrational decisions that are made carelessly, without contemplation. Stock market crashes, fads, and riots are caused by a crowd mentality. We lose ourselves in the presence of a crowd. It’s called “deindividuation” in social psychological terms. When we get caught up in the excitement and momentum of a crowd, we lose our judgment and do things we wouldn’t normally do on our own. Riots after sporting events are a good example. Most sports fans would not smash car windows and set fire to things on their own, but when they get caught up in the post-game fury of a stadium full of fans, they can find themselves doing extreme things. The same is true in business.
Online interactions have a similar effect. People deindividuate when they are online. For example we’ve all seen people post comments on blogs or send emails that they would never say in person. We feel less personally accountable online, similar to when we are in a crowd. And what are we doing online? Creating crowds! People these days define their value by their numbers of followers, friends, likes and retweets. The news reports on what is “trending now” on social media to acknowledge what the largest numbers of people are doing and saying. It may be “trending” but it doesn’t mean it is a good idea.
People feel better about themselves when they are better than someone else. When you get a B on a test, you feel better when you find out someone else got a C. Social comparison is a way to feel better about yourself by thinking or saying negative things about other people. Gossiping is the quintessential example.
The flip side of putting others down to make ourselves feel good is to compete with others to do better. To feel good, we want to outdo our neighbors, coworkers, classmates, FB friends, and Twitter followers. For example, if my friend is taking 4 AP classes, I should take 5. If the competitor is decreasing costs by 5%, we should decrease by 10%. If my coworker works 10 hours a day, I should work 12. If my teammate runs 12 miles a day, I should run 15. This also manifests with opinions and positions. If others in my political party are moderately liberal/conservative, I will be more liberal/conservative to show I am better or more committed to the group. After enough people do that, the party is broadcasting extremist statements. This is called “group polarization.” We all know what calamities that can lead to.
It’s time to stop and think.
It’s time to slow down and check our work to avoid careless mistakes. It’s time to pause and make well thought-out decisions to make sure we are doing what we want to do. It’s time to question the crowd to see if it is going in a direction we think is valuable for us to follow. The cost of not thinking is far greater.